I got asked a really good question the other day…
“What do you think are the factors that differentiate someone making multiple 6 figures and someone just scraping along?”
It was asked by 20-year old Jock Purtle — who already has one 6-figure client — and inspired this short 3-part series.
Here’s part 1:
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The great thing about starting a consulting business is there are no rules.
You choose your clients.
You decide which products and services you’ll offer.
You set your prices.
And you say when, where, and how you do business.
This sounds great in theory, but it’s a BIG shock for most people.
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One question I get asked a lot is:
“What advice would you give to someone who is just starting a consulting business?”
My typical answer?
“Just take action. Get a grassroots campaign going — tell everyone in your circle of influence what you’re doing, start drumming up referrals, and get some momentum behind you.”
And while this is a great start — more than a few of my students have been shocked at how easily they were able to get their first clients — it’s important to remember this is only step one.
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Got some killer marketing lessons for you today.
If you market to the affluent… players with money… high-income earners… (or whatever you want to call them) — and you should — then pay special attention ’cause this article is filled with strategies that can make you and your clients a LOT of money.
Here’s the story:
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Today I’ve got a really exciting interview for you…
Jock Purtle is a 20 year old guy from Sydney, Australia. He’s been an Internet marketing consultant for just 2 months. And he’s already landed his first 6-figure client.
That’s right, two months in and he’s got a client paying him $9k per month.
How would YOU spend $9,000 a month?
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