In the dating advice world there's a concept called "oneitis". It's when a guy (or girl) gets obsessed with one single person. You become infatuated and obsessed... thinking about them day and night... constantly wondering where they are and what they're up to... doing anything you can to be around […] Read more »

Why consulting rules

Yesterday we were talking about the dark side of consulting. Today I want to talk about why, despite some of the negatives, I still believe consulting is the best business model for most people to start with... and the perfect cash-flow machine you can bolt on to almost any other […] Read more »

Why consulting sucks

Got an email over the weekend asking why I sell coaching and do ecommerce instead of just getting $100k+ clients like some of my students have done. (He was specifically referring to James Jackson who I helped go from making $1700 per month to landing two contracts worth $750,000. I […] Read more »


Lots of great feedback on my last email. This response touched on something I want to talk about: "Fantastic email. I relate really strongly to this. I struggle to do more than 5 hours of work in a day and I've felt guilty in the past about not grinding as […] Read more »

Lifestyle Design vs 10x Hustling

Chatting with one of my Adwords clients on Wednesday and he asked me what I think about the whole "lifestyle design" vs "10x hustling" type of mindset. No doubt there's gurus preaching one way or the other. Lifestyle guys who only ever seem to work an hour a day from […] Read more »

The “yes” trap

One of my favourite books over the past year or so is Essentialism by Greg McKeown. Have you read it yet? Highly recommended. Anyway, this morning I ran a training on essentialism for my inner circle clients. The idea behind it is pretty simple: Read more »

You only need one

Below is an email (slightly edited) I got from one of my High Value Client Express members. I wanted to share this with you because it shows two important things: 1. If you put the work in you WILL get results. 2. You only need ONE good case study to […] Read more »

Gary Halbert’s #1 Secret

Gary Halbert is the guy who got me started in copywriting. He's also well-regarded as one of the greatest copywriters who ever lived. (His "coat of arms" promotion pulled in 7.3 million orders and required 40 full-time staff just to bank the 20,000 checks that came in each day. Makes […] Read more »

Short Game Vs Long Game

1. Short gamers focus on a sale today. Long gamers focus on sales for a lifetime. 2. Short gamers obsess about hustling. Long gamers build systems so they don't have to hustle. 3. Short gamers always go for the low hanging fruit. Long gamers reach for the biggest, juiciest fruit […] Read more »

What Jay Abraham taught me about joint ventures

About 7 years ago I enrolled in one of Jay Abraham's mentoring programs. All about partnering with business owners and generating multiple passive income streams, even during a recession. A year-long program that cost $4,200... and was worth every penny. Now, if you've been involved in any of Jay's programs […] Read more »