Playing Not To Lose Vs Playing To Win

You've probably heard the saying, "don't put all your eggs in one basket." It's well-intentioned advice that sometimes has its place. (Mostly when you don't control any of the baskets.) But in many cases it's the complete opposite of what you should do if you want to become successful. It's […] Read more »

Competing against in-house staff (Q&A)

Next question in the Q & A series comes from Adam. He wants to know how you market services to companies that already have staff dedicated to the particular problem you solve. "For example, a mid-sized government contracting company is bidding on a new government contract. They have at least […] Read more »

Targeting Larger Clients (Q&A)

All week I'm answering subscriber questions about consulting. What's the most challenging question you need an answer to? Just hit reply and ask. Casey asks: "I'd like to learn more about selling "email marketing" to bigger businesses. Currently I run a white label service setting up email systems, landing pages, […] Read more »

Help Converting Leads (Q&A)

Got a question from Matt: "I'm having some trouble converting leads. I send a heap of free information to the client by email hoping to get some kind of response. 80% of the site, my email doesn't get a response. 20% of the time, the client is interested, but after […] Read more »

Consulting Q&A

First email I've written for in 2015. Took some time at the start of the year to launch a new business and focus on helping my inner circle clients. It's amazing how much progress you can make in six weeks of solid focus. And crazy how fast the year […] Read more »

Now Is The Time

Hank writes: "Damn you nail it again. It's like you are always writing what I am thinking. I mastermind and we keep talking about how, now is the time. Especially if you went through any of the past down turns in the economy. Now is the time to get on […] Read more »

No Tomorrow

Earlier this week I was watching "The Miracle on Hudson River", a documentary about US Airways Flight 1549 that hit a flock of geese and made an emergency landing in the Hudson River. Can you believe it's been 5 years already? Feels like yesterday. Read more »

Why More Info Hurts Results

Busy day with inner circle calls and coaching sessions yesterday. Managed to get a 21km mountain bike ride in between calls which was awesome. Headed through the national park and down to the ocean. I find my afternoons are always more productive when I get some exercise earlier in the […] Read more »