Consulting Tycoon » Consulting

How To Double Your Offline Business Consulting Profits in 3 Months or Less

Kyle — Wed, 31 Mar 2010 22:27:32 +0000

Once your business is up and running one question you should always have in mind is, “How can I maximize what I’ve already got going?”.

It’s all too easy to fall into the trap of looking for the next “best” thing… the newest hot opportunity… without ever seeing the full potential of our existing assets.

Here’s a couple of really quick ways you can dramatically increase your offline business consulting profits in the next 3 months by leveraging the assets you already have.

First let’s get some basics out of the way…

There are only 3 ways to grow a business:

Increase new customers.
Increase profit per sale.
Increase buying frequency.

Everything you do to grow a business falls under one of those categories.

Most people focus on how to get more new customers — in fact it’s the #1 question I get — but that’s the most expensive and time consuming way to grow.

It’s MUCH quicker, cheaper and easier to increase profit and increase buying frequency.

So how do you do that in your consulting business?

Actually it’s really easy…

1. Raise your prices.

Almost every new consultant I’ve talked to has seriously undervalued what they bring to the table. Even people who have been at this for 5+ years are often charging less than half what they should.

If you’re in the ballpark of “$500 for a website and $50 a month for SEO”, try multiplying your fee by 10 on the next job and see what happens.

If you’re at “$5000 + $1000″ multiply that by 10 for your next job. You might just get it.

If you’re already getting projects for $20,000+ then add a performance-based fee on top. 5 – 25% is a good place to start, depending on the project.

“But my clients won’t pay that much”.

OK… 1) You don’t know that until you ask them. 2) Get better clients.

As long as you continue to demonstrate your value is much more than your fee, the sky is the limit on what you can charge.

2. Get offline projects.

Everyone is focused on online stuff — websites, autoresponders, SEO etc. That’s ok, it’s where your skills are, it’s “sexy”. I get it.

But think about this:

The upside potential for most of your clients online projects is in the low to mid 6-figures. Maybe less. So they’re willing to spend a certain amount to see those profits.

Whereas the upside potential for their offline projects — like fixing their direct mail, scripting their sales processes, putting headlines on their space ads, adding upsells & cross sells to their marketing systems… that can easily be in worth millions to them.

And they’re willing to spend a lot more to see those profits

The best part is the offline stuff is usually less work for you and has a better chance of success than online projects.

So when you get a website or autoresponder project ask questions, find out what else they need help with. You should always be looking for the next project and actively moving them towards it.

3. Do ONE thing at a time!

I made this mistake myself for years. You get a client, ask a bunch of questions, find out everything they need help with, then launch one big MEGA project where you fix it all.

Hey, it looks impressive to them and you can get big fees doing it this way.

But you’ll soon find this type of working arrangement leads to the dreaded “feast or famine” routine where you’re REALLY busy for 2 months then haven’t got a client in sight or the next 2.

Plus you bog yourself down in multiple “mini projects” and it can be difficult to execute them all to the best of your ability.

Instead what I find works best, is you ask all your questions like normal… but then propose just ONE project to fix their most pressing problem. Focus all your energy and resources on that project, get a quick win and a happy client, then move them on to the next project.

Doing it this way you can charge almost the same amount for one project that you used to charge for the entire bunch, you’ll do better work and because you’re not multi-tasking as much you’ll get it done quicker.

Plus clients like it better because they get a quick win and start seeing results faster.

Do these three things and you will double your business faster and easier than you thought possible.

Small Business Internet Consulting Secrets – Part 3

Kyle — Mon, 15 Mar 2010 11:09:20 +0000

Note: This is Part 3 in a 3-part series called “Small Business Internet Consulting Secrets“, which answers the question:

What do you think are the factors that differentiate someone making multiple 6 figures and someone just scraping along?

In Part 2 we talked about the importance systems and how people often struggle simply because they don’t do anything consistently.

Here’s part 3:

#3. Teams

One of the first (and most eye-opening) business books I ever read was the E-Myth by Michael Gerber.

(If you haven’t read it yet, do yourself a favor and grab a copy.)

As well as learning all about the importance of systems, the big takeaway for me was that technical expertise — being skilled at what you do — can actually be bad for your business.

Sound a little strange? Let me explain…

See, what typically happens is the more skilled you are at your profession, the harder it is for you to “let go” and hand over the reigns to someone else.

The perfectionist in you says you’re the only one who can do it properly.

Of course, the problem is there’s only so many hours in the day. Only so much work you can do before you’re maxed out.

And when that happens… your income instantly stops growing. (In fact, what often happens is your income drops because burn out sets in and you back off.)

Smart business owners have figured out the real money is in being the marketer of their services, NOT the “doer”. Or as Gerber says, work ON your business not IN your business.

(Obviously you still need to produce quality stuff and get results for your clients, that’s a given. But an 80% solution in the hands of 100 people will have a bigger impact — and make you a LOT more money — than a 110% solution in the hands of no one.)

All of the top consultants I know (the guys and gals making well into 6-figures) have teams in place that do most of the “grunt” work.

Not surprisingly, many of the people still trying to do everything themselves have hit an income ceiling and wonder why they can’t crack the magic 6-figure mark.

My advice:

Setup your teams early and position yourself for fast growth from day 1.

For example, your team might include people for:

Content
Websites
SEO
Research
Mastermind

This leaves you to focus on the one thing that matters… getting clients!

Kyle Tully

P.S. Once you’re in the elite Consulting Tycoon group you get access to the same VIP team I use, at wholesale rates. You also have a chance to join my own personal mastermind group… but that is by application only

Small Business Internet Consulting Secrets – Part 2

Kyle — Fri, 12 Mar 2010 13:22:45 +0000

Note: This is Part 2 in a 3-part series called “Small Business Internet Consulting Secrets“, which answers the question:

What do you think are the factors that differentiate someone making multiple 6 figures and someone just scraping along?

In Part 1 we talked about mindset and how the super-successful simply think different to those who constantly struggle.

Here’s part 2:

#2. Systems

I get to talk to a lot of up-n-coming consultants, and without doubt a BIG reason they struggle is a lack of systems — a lack of consistency — in everything they do.

See, it’s easy to get a client or two.

It’s easy to make some fast cash.

But without systems — systems for attracting prospects, converting them into clients, and moving them quickly into your highest paid products and services — systems that are executed religiously… then it’s easy to let things slide.

Before you know it…

You’re “busy” working IN your business, but haven’t done a thing to grow your client base in weeks.
You’re chasing leads, pressing the flesh and kissing babies… yet more and more prospects are slipping through the cracks.
You’ve undercharged for a project that you know you should have got at least twice as much for.

And it all could have been avoided with a few sheets of paper and some discipline!

To give you an idea of how powerful simple systems can be, one of my students credits two of my 1-page business planning documents as one of the reasons he did over $45,000 new business in just 3 months during the ’09 “recession”.

While everyone else was moaning about the economy, he executed a proven system and had a breakthrough year in his business.

All thanks to two pieces of paper.

Do you have established systems in place in your business?

Are you executing them consistently?

Give it a shot for the next 30 days and let me know what kind of difference it makes to your bottom line.

I guarantee you’ll be happy with the results

Kyle Tully

P.S. The MEGA bonus of moving from “personality-based” to “system-based” in any business is it requires less of YOU to run effectively. So you can outsource more of the grunt work and focus more and more on your core strengths… which leads to even greater profits.

Small Business Internet Consulting Secrets – Part 1

Kyle — Tue, 02 Mar 2010 03:46:38 +0000

I got asked a really good question the other day…

“What do you think are the factors that differentiate someone making multiple 6 figures and someone just scraping along?”

It was asked by 20-year old Jock Purtle — who already has one 6-figure client — and inspired this short 3-part series.

Here’s part 1:

#1. Mindset.

It’s a almost a cliche, but I’ve seen it time and time again, mindset is the number one factor between consultants doing BIG numbers, and those barely paying their bills.

You can spot people doing (or destined to do) BIG numbers a mile away…

They believe it’s possible. They believe they can do it. They focus on what they want and go after it until they succeed.

After all, if you don’t truly believe something is possible — and that you can do it — then you’re not going to consistently take the right actions to make it happen.

Either you simply won’t try at all, or you’ll sabotage yourself.

For example:

If you don’t believe anyone will pay $10,000+ for a website then you’ll never ask anyone for $10,000. (Nor would you think to go looking for people who just might be willing to spend that much.)
If you don’t think you can make over $100,000 then you won’t take the time and effort to setup, test and tweak systems that could make it possible. (Why bother if it’s not going to work?)
If you’re not prepared to accept the fact you’ll never know everything… and… that there’s a point you just have to jump in and figure some things out as you go, then you’ll never take the bold action needed to step outside your comfort zone and get BIG results.

So mindset is the first key difference.

The super-successful guys (and gals) believe it’s possible. They’re not afraid to fail. And when they do — because everyone fails at some point — they learn from it and keep moving forward.

The not so successful people on the other hand, they assume everything won’t work. (“But my business/country/town/species is different.”) If they try at all, it’s half-halfheartedly. They complain when it doesn’t work 100% perfect the first time. Then go chasing the next thing that looks a little easier.

Which mindset are you closer to?

Stay tuned for Part 2 where I reveal the second simple (and largely ignored) principle that’s the difference between making $30k and $300k.

Kyle Tully

P.S. I just released a free “Fast Start Kit” membership for people who want to find out more about the Internet marketing consulting business. Check it out here:

http://www.consultingtycoon.com/fast-start-kit

Which Of These 8 Consulting Models Fits You Best?

Kyle — Mon, 01 Mar 2010 02:20:41 +0000

The great thing about starting a consulting business is there are no rules.

You choose your clients.

You decide which products and services you’ll offer.

You set your prices.

And you say when, where, and how you do business.

This sounds great in theory, but it’s a BIG shock for most people.

See, we’re used to being told what to do — by our parents, teachers, bosses, friends, family, and the government. (Have I missed anyone?)

It’s rare that we get a chance to sit down and really think about what it is we want, and how to go about getting it, without someone else butting in and giving their 2c about what’s best for us.

And because of this, when given almost unlimited choices…

Many people simply shut down –
unable to make a decision!

Sounds weird I know.

But I’ve seen it over and over again.

(Usually in the form of procrastination or chasing the next bright shiny object.)

Being free to setup your business — and create your lifestyle — exactly the way you want to, well… it’s something few people have ever given serious thought to.

And it can be hard to know which path is best for you without taking a few steps down it.

That’s why, in my humble opinion, having a mentor to guide you when starting your business is so important.

They can look at where you’re at — what you’ve got to work with and where you want to go — and help you determine which path will give you the best chances of success.

Anyway, one of the first decisions you need to make is which consulting model you will base your business on.

So far I’ve identified at least 8 different models used by our Consulting Tycoon members.

(Almost everyone is doing something slightly different, or putting their unique spin on things.)

Here they are:

The 8 Consulting Models
(Pick ‘n Mix As Desired)

Advice: Either in-person or phone consulting. You don’t do any “hands on” work or implementation, just give advice on what needs to be done and direct them to what they need.

Full Service: Basically an Internet marketing advertising agency, handling all aspects of online marketing.

Specific Service(s): Pick one or more service(s) — e.g. PPC, SEO, autoresponders, sales copy, websites — and specialize in it.

Product-Based: Sell reports, home study courses, tools, templates and coaching programs that teach what you would normally confer in your consulting sessions.

Lead-Gen: Create your own front-end lead acquisition campaigns and sell the leads directly to businesses.

Rental Sites: Create your own websites, get them ranked for local business search terms, then rent them out for a monthly fee to the highest bidder.

Licensing: Create (or acquire) complete marketing campaigns, salesletters, or process improvements and license their use to businesses all over the world.

Seminars: Hold your own seminars and teach business owners in groups. These can be free or low-cost seminars used as lead generators for other consulting work. Or they can be $1000+ paid seminars.

Each model has it’s own pluses and minuses and may or may not be suited to you.

The good news is you can pick the ones that appeal to you and design your business so that it suits the lifestyle you want to live.

For example:

You might have an info product as your front end (product-based), phone consulting as an upsell (advice) and done-for-you service as your backend (full service.)
You can write (or have written) a salesletter for a particular type of business and license it to small business owners all over the country.
Or you might be a full-service consultant who outsources all the tasks, and simply collect a commission for referring your clients and managing the project.
You could just do phone consulting, but setup deals with service providers so when you refer a client you get a commission from them.
Or perhaps you’d rather work behind the scenes and never talk directly to clients, selling information products directly from a website.

There are literally hundreds of ways you can structure your business.

Which model fits you best?

Kyle Tully

P.S. One of the HUGE benefits you get (in my humble opinion) when you join the Consulting Tycoon program is the “20-Minute Fast Start Consultation”.

In a very short time we can create a step-by-step action plan for you based on your desired lifestyle and the model(s) that will work best for you. Just head over to:

www.ConsultingTycoon.com/indexn.php

Starting a Consulting Business?

Kyle — Wed, 20 Jan 2010 04:54:58 +0000

One question I get asked a lot is:

“What advice would you give to someone who is just starting a consulting business?”

My typical answer?

“Just take action. Get a grassroots campaign going — tell everyone in your circle of influence what you’re doing, start drumming up referrals, and get some momentum behind you.”

And while this is a great start — more than a few of my students have been shocked at how easily they were able to get their first clients — it’s important to remember this is only step one.

Action and momentum are important, but they’ll only take you so far.

Sooner or later (usually sooner) you’re going to have to get serious and start developing systems…

Systems for generating leads
Systems for converting leads into clients
Systems for producing results for your clients

Because without systems, you don’t really have a business.

You’ve got a job.

And the clearer, more battle-tested your systems, the easier you land clients.

One of the elements we focus on in my consulting training is to help you create the systems you need to build a highly-leveraged consulting business for maximum profits in minimum time.

In fact, a few days ago I spent 15 minutes on Skype with one of my students, helping him solidify his lead generation system. The very next day, he got his first call from a potential client. He has been in the program 8 days total.

That is the power of a good system.

Take some time to develop systems in your business, and your business will go from hobby to “hooray” that much faster.

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5-Star Hotel Finds Free Money

Kyle — Thu, 07 Jan 2010 08:50:49 +0000

Got some killer marketing lessons for you today.

If you market to the affluent… players with money… high-income earners… (or whatever you want to call them) — and you should — then pay special attention ’cause this article is filled with strategies that can make you and your clients a LOT of money.

Here’s the story:

A couple of weeks ago we had a ‘lil weekend away at The Observatory Hotel here in Sydney.

(Great to get away and “unplug” regularly — even if it’s just locally.)

Now, if you’re not familiar with The Observatory Hotel, just know it’s a little “Ritzy” — it’s not uncommon to see big-wig celebs such as Gwyneth Paltrow, Nicole Kidman, or Sir Richard Branson strutting the halls.

(The managing director once said “this hotel operates very much like a large and sophisticated house party”. Ha!)

In fact…

Kings, sheikhs and presidents
call the hotel home while they
are in Sydney!

Anyway, the holiday was great and I managed to avoid doing any real work, however…

… my marketing “antenna” is always up…

… and I spotted dozens of little marketing strategies used by the hotel to rake in money from their cashed-up clientele.

Some of these strategies are simple and obvious — like jacking up the price of items in the mini bar. (Because people will pay for convenience and the “experience”.)

But others were much more sophisticated… and, I bet…

Much more profitable!

Take for instance the jewelery case in the lobby.

Now, the hotel doesn’t sell jewelery. But they do have a splendid jewelery case in the lobby (right next to the concierge desk) with tens of thousands of dollars worth of necklaces, earrings, bracelets and watches on display.

Next to the case is a sign:

“Private viewings available. Car service daily. Inquire at concierge desk.”

Do you see everything they’re doing here?

Let’s break it down:

1. Jewelery (Joint Venture)

First up, they’ve got a joint venture arrangement with a high-end jewelery store.

It’s likely they’re getting a commission on any pieces sold. Or perhaps the jewelery store, in turn, is sending their clients to the hotel.

Either way it’s like finding money in the street.

And with pieces heading into the tens of thousands of dollars, just one sale could double (or even triple) the profit on any given guest… with little to no work on behalf of the hotel.

This is one of the most powerful (and downright easiest) marketing strategies any business can use.

2. Display Case – (Staging)

Next is the display case the jewelery is in.

It’s set into the wall, against a black background, with special lights making each piece shimmer and sparkle.

Not only does it catch your eye and draw attention… but it makes the jewelery look damn fine!

In other words, the stage is set to show the jewelery off in it’s most advantageous state.

3. Car Service (Make It Easy)

The car service makes it easy for people to say “yes”.

See, many hotel guests don’t have a car.

And they’re not familiar with the area.

This way you don’t need directions. Or a cab. And there’s no chance of you going anywhere else instead.

It makes the experience simple and stress-free.

4. Private viewings (Exclusivity)

Finally, they use the power of exclusivity to entice prospective customers.

What wealthy man could resist an offer to take his lady to a private viewing of the best jewelery Australia has to offer?

(Especially if that offer is made right in front of her!)

But that’s not all that’s going on here…

The private viewing itself generates a level of reciprocity from the prospective customer.

They’ve taken the time to invite you into the store, without any other customers present, and even driven you there… the least you could do is buy something.

This makes the chances of them buying (and spending BIG money) increase exponentially.

Now, this is just one example of the dozens of powerful marketing strategies I saw in action. In fact, if you keep your marketing antenna up you’ll see examples like this all around you.

What’s best is these strategies can be applied to almost any business.

The only question is…

How will YOU apply them for you and your clients?

How A 20-Year Old With 2 Months Experience Landed A 6-Figure Client

Kyle — Mon, 21 Dec 2009 05:00:55 +0000

Download The Full Internet Marketing Consultant Transcript

Today I’ve got a really exciting interview for you…

Jock Purtle is a 20 year old guy from Sydney, Australia. He’s been an Internet marketing consultant for just 2 months. And he’s already landed his first 6-figure client.

That’s right, two months in and he’s got a client paying him $9k per month.

How would YOU spend $9,000 a month?

Now, you might be thinking Jock’s some kind of techno whiz-kid or Internet marketing superstar… nothing could be further from the truth.

He’s just a regular down-to-earth guy who had a big goal, found people who could help him along the way, and took decisive action to achieve his dreams.

And he started just like everyone else:

No experience, no testimonials, no track record.

In fact, he has only owned a computer for 4 years and didn’t even use the Internet until he left school!

And get this: Jock isn’t doing any of the work. Yup, he’s outsourcing the entire project.

Like my colleague Ben Settle said:

“9k per month at 20 yrs? Dude’s a stud”

Here’s just some of what we covered on the call:

The step-by-step marketing system Jock used. (Including where he got leads, how he contacted them, what he said, and how he followed up.)
FREE tools and resources for putting together a “no brainer” offer for any smart business.
Why he took a few weeks to setup his business systems correctly from the start. (Because of this, once he started his marketing campaign it was actually only 2 days before he landed his client!)
The mindset that enabled a 20-year old kid to walk into a multi-million dollar business and be confident in his ability to help them. (In Jock’s own words this is the most important part of the process.)
How he’s outsourcing all the work and still taking the lion’s share of the profits for himself.

If you’re thinking about getting started in the consulting business — or just need a little inspiration — then you’re going to love this interview.

Check it out then hit me up with a comment. I’d love to hear your thoughts.

Resources mentioned on the call:

SEO Quake – Analyze website SEO properties.
IBusinessPromoter – Create SEO reports for clients.
Google Keyword Tool – Do keyword research.
SEOPartnerPro – Outsource your traffic generation.

If a 20-year old kid can land a 6-figure client 2 days after starting his marketing campaign, imagine what you can do…

Click HERE to get started with an “unfair advantage”…

The Truth About Internet Marketing Consulting

Kyle — Sun, 08 Nov 2009 08:25:45 +0000

Since starting the Consulting Tycoon program the one question I get asked all the time is…

“Should I become an Internet marketing consultant?”

Fact is, I can’t really answer that for you.

Sure, I could tell you all about the 6-figure incomes many of our members are making — or whet your appetite with stories about the freedom and lifestyle benefits of being your own boss…

But at the end of the day not everyone is cut out to be a consultant.

And only YOU can decide what’s right for you.

What I can do is let you in on the no-holds-barred truth about my experience being a consultant, then let you decide for yourself if you’ve got what it takes.

Here goes…

Who Shouldn’t Become an Internet Marketing Consultant

Let’s cut right to the chase and kill some fantasies right away.

Consulting is a business just like any other. It takes work. And while you can make a very nice income from day one, if you go into it with money as your only goal then you will fail.

Every successful consultant I’ve known, met, or trained has had a real desire to help small businesses. They work hard at their business and are passionate about helping their clients, and in turn they are rewarded handsomely for their efforts. But it always starts with effort.

Now, when you start a consulting business YOU are in charge.

You decide your own paycheck. You set your own hours. You make all the decisions.

Sounds like a dream come true, right?

Well some people simply can’t handle it. They need someone else to tell them what to do. Either they don’t have the discipline and determination to get things done, or they lack focus and can’t figure out what needs to be done.

But more than anything, consulting is a business built on relationships.

If you don’t like talking to people, are negative, lack self confidence, or still believe you can run a real business hiding behind a monitor then you won’t make it as a consultant.

I don’t mean to sound harsh — and if you’ve got the right attitude then self-confidence can be greatly improved through experience and training (I’ve seen dramatic improvements in many of my students)…

…but I’d be doing you a disservice to make it sound like just anyone can become a successful Internet marketing consultant.

Still interested? Great! Let’s take a look at…

Why You Should Become an Internet Marketing Consultant

If you’ve read this far then chances are you’ve got the potential to become a successful consultant.

(We eliminated everyone else way back when I mentioned “work”.)

What you do with that potential is up to you

Now, I strongly believe consulting is one of the quickest and easiest ways to create a 6-figure business.

What other business allows you to start with virtually nothing and take home $1,000+ checks your very first day? Or $5,500 your first week? Or $12,000 your first month?

(All real-life success stories from my home study course.)

Most people struggle for months (if not years) to make that kind of money from a “traditional” Internet marketing business. Yet newbie consultants are doing it every single day.

How? Because consulting has a couple of built-in advantages that most other work from home businesses simply don’t have…

Advantage #1 – You Have A Starving Crowd

Last time I looked at the stats (early last year) there were 24.7 million small businesses in the US, 4.3 million in the UK, and 1.2 million in Australia.

Obviously not all of them are potential clients, but even if the true number of prospects for your business was just 1% of that you’d still have thousands of potential clients eager to work with you.

And with so few Internet marketing consultants around the world — my numbers show just a few thousand people doing this in any serious way — there is still plenty of opportunity to dominate your local market.

Advantage #2 – You Get Massive Leverage

The problem with most “Internet” businesses — I’m mainly talking about affiliate marketing and information products here — is that you’ve got limited leverage.

For many people, blood, sweat and tears are all they have to invest in their business.

And it’s hard to get any traction when you can’t even pay your bills, let alone re-invest money in the business.

But with consulting you can leverage the assets of a business that is already doing $500,000… $1,000,000… even $10,000,000 in sales and get exponential returns on your efforts.

Advantage #3 – You Need Fairly Minimal Skills

It almost defies logic, but you don’t need to be a technical wizard, SEO master or marketing guru.

Most people in my program had limited skills when they started and either learned what they needed to along the way, or simply outsourced the work.

You see, local business marketing is still in it’s infancy, and in most markets the competition is quite limited.

You can get impressive search engine rankings with a simple WordPress blog and make a BIG difference to a business’ bottom line just by setting up an opt-in form on their website.

Advantage #4 – You Decide What You Offer

There are no rules in the consulting business so you can pick and choose the services you want to offer based on your own skills and experience.

Some people choose to offer a full range of services, while others choose to just setup autoresponders (a 6-figure business all in itself), build websites, write articles, or even write sales copy.

By limiting what you offer — and there are huge markets for all of these services — you dramatically shorten your learning curve and time to market.

Advantage #5 – You Get Paid For Results

One of the key strategies I teach my students is value-based/results-based consulting.

You get paid not only on the value you provide to your clients, but also on the results you produce for them.

When you combine the massive leverage effect of working with a 6, 7 or 8 figure business with performance-based service fees amazing things start to happen

The Bottom Line

The truth is consulting is not a walk in the park.

It’s a real business — with real customers, real work and real problems.

And many people are simply not cut out for it.

However, for the right person there are a LOT of advantages and if you’re willing to put the work in and stick with it then the rewards can be bigger and come faster than you can imagine.

If you think consulting could be the business for you then I invite you to sign up to the newsletter, read our success stories and take a look at the various program we offer.

If you’ve got any questions or need advice on getting started please leave a comment below and I’ll see what I can do to help you out.

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