Consulting Tycoon » Internet Marketing

Taking Internet Marketing To The Next Level

Kyle — Tue, 19 Jul 2011 06:26:14 +0000

Networking is one of the fastest ways to meet the people who will take your business to the next level. (That's me down the end at the head of the table.)

If you want to take your business to the next level then there are few better investments than attending live events.

(Especially premium content based events as these attract higher quality attendees than the old pitch fests and deliver quality training.)

There is something electric in the air at a live event that you simply can't replicate any other way...

... Hundreds of people headed in the same direction but on slightly different paths...

It's a force you can tap into time and time again, even months after the event is over.

7 BIG Benefits of Live Internet Marketing Events

In just the last year live events have let me:

Learn from (and drink many beers with) the "godfather" of SEO -- you wouldn't believe some of the things he shared at the bar.
Network with hundreds of IM'ers, many of who I am now doing business with.
Focus on my business growth for days at a time without any outside distractions. (This alone is often worth the price of admission.)
Meet the people behind the software/services I use and see what's coming down the pipeline months ahead of everyone else.
Discover new business models (or fresh implementations of old ones) and see how other successful people are implementing different strategies.
Formed real relationships with dozens of awesome people I'd only ever chatted to on forums before.
Get access to people who were otherwise unattainable.

The next event I am attending (also speaking at) is James Schramko's...

Fast Web Formula 3

This has fast become the premier Internet marketing event in Australia -- and in my opinion the world -- due to James' down-to-earth approach and the extremely powerful formula teaching all the latest strategies that work.

Plus the "no pitch" atmosphere and relatively underground speakers (who teach what they actually do in their own businesses) means the content is always world-class.

I'll be at the event speaking about local business marketing -- brand new content I have not shared before -- and would love to catch up with you if you can make it.

Check out the full details and get FWF3 early bird tickets here.

Let me know if you're coming so I can buy you a beer.

Free Fast Web Formula Training

Kyle — Sun, 04 Jul 2010 06:50:22 +0000

Just a quick heads up you can now download the entire (MASSIVE) mind map from the original Fast Web Formula event:

This lays out the entire Fast Web Formula is one easy-to-reference pdf.

If you were at the event then this will be a great refresher. If not it will give you an idea of just how in-depth the training was. (Check out my Fast Web Formula 2 Bonus package if you’re thinking of coming in September.)

Click here to grab the pdf mind map.

Fast Web Formula Review

Kyle — Tue, 13 Apr 2010 23:18:05 +0000

Were you at the recent sold-out Fast Web Formula event here in Sydney?

(If you were, I’d love to hear your experience in the comments below. If you missed out this time, don’t worry because Fast Web Formula 2 is fast approaching. More details soon.)

Now it’s been 5 weeks since the event, the dust has settled and the “Monday morning glow” has worn off, I wanted to write a quick review and share my experience.

First let’s take a look at…

What Fast Web Formula Was NOT

Not your typical multi-speaker 90-minute slam-fest.
Not a “rah rah” feel good event that you forget by Monday.
Not outdated strategies from speakers who only talk the walk.

Frankly, I don’t go to many events these days — too much talk, too much hype, and too little real actionable content.

But James Schramko has been quietly developing a cult following with his high-quality Internet marketing training events (Underground Profit System, Business Internet Formula, and Fast Web Formula) over the past few years…

… and we’ve become good friends in the process…

… so when he asked me to come to Fast Web Formula and share my offline business consulting strategies I jumped at the opportunity.

(That’s James and I on the couch speaking to the 220+ strong crowd.)

I was lucky enough to meet and chat with many of the attendees, and not only was the feedback on the content consistently positive, but everyone was simply having a really good time.

Never heard the phrase “mind blowing” so many times in one weekend.

By all accounts it was a value-packed event — with zero refunds — and most people I spoke to said they’d be back for FWF2.

(About half of the attendees had been to one of James’ previous events.)

Why Was Fast Web Formula Different?

Real Training From Real Experts (Not Professional Speakers)

The expert lineup read like a “who?” of Internet marketing:

Peter Parks
Dean Hunt
Kyle Tully
Kerry Finch
Steve O

None of us are professional speakers, 3 of us (including myself) had never spoken in public before, and only 1 (Dean) had any kind of name recognition.

Rather than trotting out all the “big guns” James gathered his inner circle — the people he works with on a daily basis — to share exactly what’s working for them.

Because of this the event had a really friendly atmosphere (not an ego in sight) and all the speakers made themselves available for questions throughout the entire weekend.

Synergistic Training That Works Together

One of the things I’ve always hated about seminars is every speaker tries to pull you in a different direction.

One guy is telling you eBay is the path to easy riches, another swears affiliate marketing is where it’s at, someone else is saying CPA is the wave of the future… and none of the strategies work together!

The great thing about Fast Web Formula is it really was an A-B-C of how to start an Internet business. All the training works together and enhances everything you learn.

For example..

Steve O taught keyword/market research.
Kerry showed how to create content and get free traffic from articles.
Dean revealed secrets for getting attention and creating buzz.
Peter let loose on getting tons of free “web 2.0″ traffic
I showed how to leverage it by working with local businesses.

And James tied it all together showing how he created a multi-million dollar Internet marketing business in just a few short years using these exact strategies.

Conversational Learning Environment

The most common comment I heard over the weekend?

“I love the couch”.

Rather than having speakers pacing the stage, talking at the audience, we had a very casual setup with a couch and 2, 3, 4, even all 5 of us on stage at once.

Not only did this bring the speakers physically closer to the audience and encourage more audience interaction, but the dynamic of speakers chatting on the couch allowed each session to develop organically… with ideas flowing freely back-and-forth between speakers… and gave plenty of time for people to take notes.

50/50 Men and Women!

If you’ve been to any event in the Internet marketing industry you know this is unheard of.

The hyped-up tone of most events usually puts the ratio at something like 80% men and 20% women.

But Fast Web Formula was an almost exact 50/50 split. I’ve got to say it’s AWESOME to see more women getting involved in Internet marketing and in the rapidly expanding offline business consulting market.

Educational “Hot Seats” Each Day

Continuing with the “education not just entertainment” theme of the event, at the end of each day we had audience hot seats.

Everyone had the opportunity to submit a website, salesletter, or marketing campaign for review by the expert panel.

Some people just needed to tweak a few things, while others were advised to start over again. (Painful, but better than struggling with something for years only to later find out it never had a chance of success.)

And we got to see first hand just how actionable the advice was, when just 1 day after being in the hot seat one guy completely re-built his website, instantly improving it beyond belief… and winning a mentoring spot with James for his efforts.

What About Real World Results?

It’s all well and good to have great content, down to earth speakers and a friendly supporting atmosphere, but what about real world results of attendees?

Well, I saw on Facebook the other day that one guy (from Singapore) who spoke with Peter Parks for just 25 minutes made $2853 over the next few weeks.

One of my students landed a $9,000 website project soon after the event. And another did $30,000 in new business over a 2-week period.

And there are over 200 video testimonials similar to these:

The bottom line is live events are a fantastic way to meet new clients, get motivated and inspired, learn the latest tricks ‘n tactics, and network with people headed in the same direction as yourself.

Fast Web Formula was certainly a groundbreaking event and has raised the bar for everyone else.

If you missed the first one then you should definitely check out the upcoming Fast Web Formula 2 in September.

I’ll be speaking again (along with 15 others including Ed Dale and John Carlton) and am putting together a bonus package that will make your decision to attend a done deal.

Stay tuned for more details

Talk soon
Kyle

p.s. If you were at the event I’d love to hear your takeaways. Hit me up with a comment below…

Small Business Internet Consulting Secrets – Part 3

Kyle — Mon, 15 Mar 2010 11:09:20 +0000

Note: This is Part 3 in a 3-part series called “Small Business Internet Consulting Secrets“, which answers the question:

What do you think are the factors that differentiate someone making multiple 6 figures and someone just scraping along?

In Part 2 we talked about the importance systems and how people often struggle simply because they don’t do anything consistently.

Here’s part 3:

#3. Teams

One of the first (and most eye-opening) business books I ever read was the E-Myth by Michael Gerber.

(If you haven’t read it yet, do yourself a favor and grab a copy.)

As well as learning all about the importance of systems, the big takeaway for me was that technical expertise — being skilled at what you do — can actually be bad for your business.

Sound a little strange? Let me explain…

See, what typically happens is the more skilled you are at your profession, the harder it is for you to “let go” and hand over the reigns to someone else.

The perfectionist in you says you’re the only one who can do it properly.

Of course, the problem is there’s only so many hours in the day. Only so much work you can do before you’re maxed out.

And when that happens… your income instantly stops growing. (In fact, what often happens is your income drops because burn out sets in and you back off.)

Smart business owners have figured out the real money is in being the marketer of their services, NOT the “doer”. Or as Gerber says, work ON your business not IN your business.

(Obviously you still need to produce quality stuff and get results for your clients, that’s a given. But an 80% solution in the hands of 100 people will have a bigger impact — and make you a LOT more money — than a 110% solution in the hands of no one.)

All of the top consultants I know (the guys and gals making well into 6-figures) have teams in place that do most of the “grunt” work.

Not surprisingly, many of the people still trying to do everything themselves have hit an income ceiling and wonder why they can’t crack the magic 6-figure mark.

My advice:

Setup your teams early and position yourself for fast growth from day 1.

For example, your team might include people for:

Content
Websites
SEO
Research
Mastermind

This leaves you to focus on the one thing that matters… getting clients!

Kyle Tully

P.S. Once you’re in the elite Consulting Tycoon group you get access to the same VIP team I use, at wholesale rates. You also have a chance to join my own personal mastermind group… but that is by application only

Small Business Internet Consulting Secrets – Part 2

Kyle — Fri, 12 Mar 2010 13:22:45 +0000

Note: This is Part 2 in a 3-part series called “Small Business Internet Consulting Secrets“, which answers the question:

What do you think are the factors that differentiate someone making multiple 6 figures and someone just scraping along?

In Part 1 we talked about mindset and how the super-successful simply think different to those who constantly struggle.

Here’s part 2:

#2. Systems

I get to talk to a lot of up-n-coming consultants, and without doubt a BIG reason they struggle is a lack of systems — a lack of consistency — in everything they do.

See, it’s easy to get a client or two.

It’s easy to make some fast cash.

But without systems — systems for attracting prospects, converting them into clients, and moving them quickly into your highest paid products and services — systems that are executed religiously… then it’s easy to let things slide.

Before you know it…

You’re “busy” working IN your business, but haven’t done a thing to grow your client base in weeks.
You’re chasing leads, pressing the flesh and kissing babies… yet more and more prospects are slipping through the cracks.
You’ve undercharged for a project that you know you should have got at least twice as much for.

And it all could have been avoided with a few sheets of paper and some discipline!

To give you an idea of how powerful simple systems can be, one of my students credits two of my 1-page business planning documents as one of the reasons he did over $45,000 new business in just 3 months during the ’09 “recession”.

While everyone else was moaning about the economy, he executed a proven system and had a breakthrough year in his business.

All thanks to two pieces of paper.

Do you have established systems in place in your business?

Are you executing them consistently?

Give it a shot for the next 30 days and let me know what kind of difference it makes to your bottom line.

I guarantee you’ll be happy with the results

Kyle Tully

P.S. The MEGA bonus of moving from “personality-based” to “system-based” in any business is it requires less of YOU to run effectively. So you can outsource more of the grunt work and focus more and more on your core strengths… which leads to even greater profits.

Small Business Internet Consulting Secrets – Part 1

Kyle — Tue, 02 Mar 2010 03:46:38 +0000

I got asked a really good question the other day…

“What do you think are the factors that differentiate someone making multiple 6 figures and someone just scraping along?”

It was asked by 20-year old Jock Purtle — who already has one 6-figure client — and inspired this short 3-part series.

Here’s part 1:

#1. Mindset.

It’s a almost a cliche, but I’ve seen it time and time again, mindset is the number one factor between consultants doing BIG numbers, and those barely paying their bills.

You can spot people doing (or destined to do) BIG numbers a mile away…

They believe it’s possible. They believe they can do it. They focus on what they want and go after it until they succeed.

After all, if you don’t truly believe something is possible — and that you can do it — then you’re not going to consistently take the right actions to make it happen.

Either you simply won’t try at all, or you’ll sabotage yourself.

For example:

If you don’t believe anyone will pay $10,000+ for a website then you’ll never ask anyone for $10,000. (Nor would you think to go looking for people who just might be willing to spend that much.)
If you don’t think you can make over $100,000 then you won’t take the time and effort to setup, test and tweak systems that could make it possible. (Why bother if it’s not going to work?)
If you’re not prepared to accept the fact you’ll never know everything… and… that there’s a point you just have to jump in and figure some things out as you go, then you’ll never take the bold action needed to step outside your comfort zone and get BIG results.

So mindset is the first key difference.

The super-successful guys (and gals) believe it’s possible. They’re not afraid to fail. And when they do — because everyone fails at some point — they learn from it and keep moving forward.

The not so successful people on the other hand, they assume everything won’t work. (“But my business/country/town/species is different.”) If they try at all, it’s half-halfheartedly. They complain when it doesn’t work 100% perfect the first time. Then go chasing the next thing that looks a little easier.

Which mindset are you closer to?

Stay tuned for Part 2 where I reveal the second simple (and largely ignored) principle that’s the difference between making $30k and $300k.

Kyle Tully

P.S. I just released a free “Fast Start Kit” membership for people who want to find out more about the Internet marketing consulting business. Check it out here:

http://www.consultingtycoon.com/fast-start-kit

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