Consulting Tycoon » Mindset

Internet Marketing Consulting Saturated?

Kyle — Tue, 27 Apr 2010 01:46:07 +0000

One of my new students asks an interesting question:

Now that some of the internet marketing gurus are getting in on the local business consulting market (and promoting it to their massive lists) do you think it will become saturated? If so, how long do we have until the easy money dries up?

Here’s my take on the situation…

Why Saturation Doesn’t Exist

Frankly, I don’t believe in saturation.

At least not in an intangible, results-based market such as ours.

We’re not selling fridges — where once you’ve “got” one you’re sorted.

We’re selling results. So until everyone is perfectly happy with the results they’re getting from their marketing, we’re going to have all the work we want.

And when you realize increased competition in the consulting space increases the results of some of the market…

… which naturally decreases the results of others…

… which increases their need to improve results…

… which leads to an increased demand for consultants…

… you see that more competition is a good thing!

Besides, with 30+ million small businesses in the US, UK and Aus it’ll be a LONG time before they are all serviced, let alone satisfied.

(And that’s not counting the millions of medium/large businesses who also make great clients.)

Why The Gurus Don’t Matter

I’ll keep this short and sweet:

1. What they’re promoting now isn’t what they were promoting 6 months ago and it won’t be what they’re promoting 6 months from now. (I’ve been teaching my course for over 2 years and will still be teaching it in another 2 years.)

2. 5 of the 6 guys I’ve seen pimping local business aren’t doing it themselves, they’re just jumping on the bandwagon looking for a quick buck, so they don’t really know what they’re talking about. (I’ve been doing consulting for 11 years and only started teaching after 8 years experience.)

3. 98% of the people who blindly follow the gurus never take action (because there’s always something new being shoved down their throats!) so they aren’t your competition anyway.

The fact is there will always be room in this market for ethical people who honestly want to help small businesses.

Competition is a good thing and only makes the good guys stand out even more

Which Of These 8 Consulting Models Fits You Best?

Kyle — Mon, 01 Mar 2010 02:20:41 +0000

The great thing about starting a consulting business is there are no rules.

You choose your clients.

You decide which products and services you’ll offer.

You set your prices.

And you say when, where, and how you do business.

This sounds great in theory, but it’s a BIG shock for most people.

See, we’re used to being told what to do — by our parents, teachers, bosses, friends, family, and the government. (Have I missed anyone?)

It’s rare that we get a chance to sit down and really think about what it is we want, and how to go about getting it, without someone else butting in and giving their 2c about what’s best for us.

And because of this, when given almost unlimited choices…

Many people simply shut down –
unable to make a decision!

Sounds weird I know.

But I’ve seen it over and over again.

(Usually in the form of procrastination or chasing the next bright shiny object.)

Being free to setup your business — and create your lifestyle — exactly the way you want to, well… it’s something few people have ever given serious thought to.

And it can be hard to know which path is best for you without taking a few steps down it.

That’s why, in my humble opinion, having a mentor to guide you when starting your business is so important.

They can look at where you’re at — what you’ve got to work with and where you want to go — and help you determine which path will give you the best chances of success.

Anyway, one of the first decisions you need to make is which consulting model you will base your business on.

So far I’ve identified at least 8 different models used by our Consulting Tycoon members.

(Almost everyone is doing something slightly different, or putting their unique spin on things.)

Here they are:

The 8 Consulting Models
(Pick ‘n Mix As Desired)

Advice: Either in-person or phone consulting. You don’t do any “hands on” work or implementation, just give advice on what needs to be done and direct them to what they need.

Full Service: Basically an Internet marketing advertising agency, handling all aspects of online marketing.

Specific Service(s): Pick one or more service(s) — e.g. PPC, SEO, autoresponders, sales copy, websites — and specialize in it.

Product-Based: Sell reports, home study courses, tools, templates and coaching programs that teach what you would normally confer in your consulting sessions.

Lead-Gen: Create your own front-end lead acquisition campaigns and sell the leads directly to businesses.

Rental Sites: Create your own websites, get them ranked for local business search terms, then rent them out for a monthly fee to the highest bidder.

Licensing: Create (or acquire) complete marketing campaigns, salesletters, or process improvements and license their use to businesses all over the world.

Seminars: Hold your own seminars and teach business owners in groups. These can be free or low-cost seminars used as lead generators for other consulting work. Or they can be $1000+ paid seminars.

Each model has it’s own pluses and minuses and may or may not be suited to you.

The good news is you can pick the ones that appeal to you and design your business so that it suits the lifestyle you want to live.

For example:

You might have an info product as your front end (product-based), phone consulting as an upsell (advice) and done-for-you service as your backend (full service.)
You can write (or have written) a salesletter for a particular type of business and license it to small business owners all over the country.
Or you might be a full-service consultant who outsources all the tasks, and simply collect a commission for referring your clients and managing the project.
You could just do phone consulting, but setup deals with service providers so when you refer a client you get a commission from them.
Or perhaps you’d rather work behind the scenes and never talk directly to clients, selling information products directly from a website.

There are literally hundreds of ways you can structure your business.

Which model fits you best?

Kyle Tully

P.S. One of the HUGE benefits you get (in my humble opinion) when you join the Consulting Tycoon program is the “20-Minute Fast Start Consultation”.

In a very short time we can create a step-by-step action plan for you based on your desired lifestyle and the model(s) that will work best for you. Just head over to:

www.ConsultingTycoon.com/indexn.php

Starting a Consulting Business?

Kyle — Wed, 20 Jan 2010 04:54:58 +0000

One question I get asked a lot is:

“What advice would you give to someone who is just starting a consulting business?”

My typical answer?

“Just take action. Get a grassroots campaign going — tell everyone in your circle of influence what you’re doing, start drumming up referrals, and get some momentum behind you.”

And while this is a great start — more than a few of my students have been shocked at how easily they were able to get their first clients — it’s important to remember this is only step one.

Action and momentum are important, but they’ll only take you so far.

Sooner or later (usually sooner) you’re going to have to get serious and start developing systems…

Systems for generating leads
Systems for converting leads into clients
Systems for producing results for your clients

Because without systems, you don’t really have a business.

You’ve got a job.

And the clearer, more battle-tested your systems, the easier you land clients.

One of the elements we focus on in my consulting training is to help you create the systems you need to build a highly-leveraged consulting business for maximum profits in minimum time.

In fact, a few days ago I spent 15 minutes on Skype with one of my students, helping him solidify his lead generation system. The very next day, he got his first call from a potential client. He has been in the program 8 days total.

That is the power of a good system.

Take some time to develop systems in your business, and your business will go from hobby to “hooray” that much faster.

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How A 20-Year Old With 2 Months Experience Landed A 6-Figure Client

Kyle — Mon, 21 Dec 2009 05:00:55 +0000

Download The Full Internet Marketing Consultant Transcript

Today I’ve got a really exciting interview for you…

Jock Purtle is a 20 year old guy from Sydney, Australia. He’s been an Internet marketing consultant for just 2 months. And he’s already landed his first 6-figure client.

That’s right, two months in and he’s got a client paying him $9k per month.

How would YOU spend $9,000 a month?

Now, you might be thinking Jock’s some kind of techno whiz-kid or Internet marketing superstar… nothing could be further from the truth.

He’s just a regular down-to-earth guy who had a big goal, found people who could help him along the way, and took decisive action to achieve his dreams.

And he started just like everyone else:

No experience, no testimonials, no track record.

In fact, he has only owned a computer for 4 years and didn’t even use the Internet until he left school!

And get this: Jock isn’t doing any of the work. Yup, he’s outsourcing the entire project.

Like my colleague Ben Settle said:

“9k per month at 20 yrs? Dude’s a stud”

Here’s just some of what we covered on the call:

The step-by-step marketing system Jock used. (Including where he got leads, how he contacted them, what he said, and how he followed up.)
FREE tools and resources for putting together a “no brainer” offer for any smart business.
Why he took a few weeks to setup his business systems correctly from the start. (Because of this, once he started his marketing campaign it was actually only 2 days before he landed his client!)
The mindset that enabled a 20-year old kid to walk into a multi-million dollar business and be confident in his ability to help them. (In Jock’s own words this is the most important part of the process.)
How he’s outsourcing all the work and still taking the lion’s share of the profits for himself.

If you’re thinking about getting started in the consulting business — or just need a little inspiration — then you’re going to love this interview.

Check it out then hit me up with a comment. I’d love to hear your thoughts.

Resources mentioned on the call:

SEO Quake – Analyze website SEO properties.
IBusinessPromoter – Create SEO reports for clients.
Google Keyword Tool – Do keyword research.
SEOPartnerPro – Outsource your traffic generation.

If a 20-year old kid can land a 6-figure client 2 days after starting his marketing campaign, imagine what you can do…

Click HERE to get started with an “unfair advantage”…

Consulting Tycoon » Mindset

Internet Marketing Consulting Saturated?

Why Saturation Doesn’t Exist

Why The Gurus Don’t Matter

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Which Of These 8 Consulting Models Fits You Best?

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Starting a Consulting Business?

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How A 20-Year Old With 2 Months Experience Landed A 6-Figure Client

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