Comments on: 5-Star Hotel Finds Free Money

By: Jacqlyn

Jacqlyn — Sun, 21 Mar 2010 06:52:50 +0000

Once again a great article Kyle. I had the diamond story last year and have been dreaming up ideas for my girlfriend who has a traditional business… mind you it falls on deaf ears at the moment (I advised them to capture email addresses somehow as their POS system currently does not have a field for it!!). Wasted marketing opportunity!! Once you are aware, you see the cross marketing everywhere!!

By: Kyle

Kyle — Sat, 06 Feb 2010 05:47:33 +0000

That’s very creative, love it!

By: Kat

Kat — Fri, 05 Feb 2010 16:32:12 +0000

I once read a case study
of a newsagency and a jeweller doing a cross promotion – both busineses were struggling so the newsagency got a box of immitation diamonds on their counter from the jeweller inside was a real diamond if a customer spent more than $20 (urging customers to spend more) they got a lucky dip then they had to go to the jeweller to see if they had a real or fake diamond (increasing traffic to jeweller) this story has always impressed me!

By: Kyle

Kyle — Fri, 08 Jan 2010 03:26:05 +0000

Excellent summary Steve.

Here’s an example of how private viewings are used by a colleague of mine to sell $5000 training programs to the IM market:

He holds a private 25-person training webinar. (Not 1-on-1, but still uses the power of exclusivity.) At the end of the training is a pitch, and they follow up 1-on-1 via phone.

That’s a million dollar sales process right there. And it all starts with a “private viewing”.

By: Kyle

Kyle — Fri, 08 Jan 2010 03:20:17 +0000

Once you start, you can’t stop!

By: Steve Odette

Steve Odette — Fri, 08 Jan 2010 01:49:14 +0000

Hey Kyle… a few really good points to walk away with here:

~. Marketing to the affluent is a solid bet – regardless of the economy.

~. Vanity still sells… so does “exclusive”

~. Joint Ventures can really add value – and make YOU look good.

~. Think from the customers point of view – and cater to their GIRLFRIENDS! ;o)

~. As marketers… always look for what works and model it in your businesses.

~. Successful internet marketers (like Kyle!) get to take a month off and play at fancy hotels with “Superstars!” LOL…. ;o)

~. I really like the “Private Viewings” idea… thinking about how to adapt that for IM – maybe selling very exclusive physical products using the internet in private auctions or something… a “private auction site” for the affluent maybe… ?? Juices are flowing.

~. Reading Kyles blog is good for the brain.

Thanks Kyle!

By: Miri

Miri — Thu, 07 Jan 2010 23:06:10 +0000

Great post Kyle! Love it!
Now I too am going to keep my eyes open for free lessons like these as I get about my day.
Thanks