Since starting the Consulting Tycoon program the one question I get asked all the time is…
“Should I become an Internet marketing consultant?”
Fact is, I can’t really answer that for you.
Sure, I could tell you all about the 6-figure incomes many of our members are making — or whet your appetite with stories about the freedom and lifestyle benefits of being your own boss…
But at the end of the day not everyone is cut out to be a consultant.
And only YOU can decide what’s right for you.
What I can do is let you in on the no-holds-barred truth about my experience being a consultant, then let you decide for yourself if you’ve got what it takes.
Who Shouldn’t Become an Internet Marketing Consultant
Let’s cut right to the chase and kill some fantasies right away.
Consulting is a business just like any other. It takes work. And while you can make a very nice income from day one, if you go into it with money as your only goal then you will fail.
Every successful consultant I’ve known, met, or trained has had a real desire to help small businesses. They work hard at their business and are passionate about helping their clients, and in turn they are rewarded handsomely for their efforts. But it always starts with effort.
Now, when you start a consulting business YOU are in charge.
You decide your own paycheck. You set your own hours. You make all the decisions.
Sounds like a dream come true, right?
Well some people simply can’t handle it. They need someone else to tell them what to do. Either they don’t have the discipline and determination to get things done, or they lack focus and can’t figure out what needs to be done.
But more than anything, consulting is a business built on relationships.
If you don’t like talking to people, are negative, lack self confidence, or still believe you can run a real business hiding behind a monitor then you won’t make it as a consultant.
I don’t mean to sound harsh — and if you’ve got the right attitude then self-confidence can be greatly improved through experience and training (I’ve seen dramatic improvements in many of my students)…
…but I’d be doing you a disservice to make it sound like just anyone can become a successful Internet marketing consultant.
Still interested? Great! Let’s take a look at…
Why You Should Become an Internet Marketing Consultant
If you’ve read this far then chances are you’ve got the potential to become a successful consultant.
(We eliminated everyone else way back when I mentioned “work”.)
What you do with that potential is up to you 😉
Now, I strongly believe consulting is one of the quickest and easiest ways to create a 6-figure business.
What other business allows you to start with virtually nothing and take home $1,000+ checks your very first day? Or $5,500 your first week? Or $12,000 your first month?
(All real-life success stories from my home study course.)
Most people struggle for months (if not years) to make that kind of money from a “traditional” Internet marketing business. Yet newbie consultants are doing it every single day.
How? Because consulting has a couple of built-in advantages that most other work from home businesses simply don’t have…
Advantage #1 – You Have A Starving Crowd
Last time I looked at the stats (early last year) there were 24.7 million small businesses in the US, 4.3 million in the UK, and 1.2 million in Australia.
Obviously not all of them are potential clients, but even if the true number of prospects for your business was just 1% of that you’d still have thousands of potential clients eager to work with you.
And with so few Internet marketing consultants around the world — my numbers show just a few thousand people doing this in any serious way — there is still plenty of opportunity to dominate your local market.
Advantage #2 – You Get Massive Leverage
The problem with most “Internet” businesses — I’m mainly talking about affiliate marketing and information products here — is that you’ve got limited leverage.
For many people, blood, sweat and tears are all they have to invest in their business.
And it’s hard to get any traction when you can’t even pay your bills, let alone re-invest money in the business.
But with consulting you can leverage the assets of a business that is already doing $500,000… $1,000,000… even $10,000,000 in sales and get exponential returns on your efforts.
Advantage #3 – You Need Fairly Minimal Skills
It almost defies logic, but you don’t need to be a technical wizard, SEO master or marketing guru.
Most people in my program had limited skills when they started and either learned what they needed to along the way, or simply outsourced the work.
You see, local business marketing is still in it’s infancy, and in most markets the competition is quite limited.
You can get impressive search engine rankings with a simple WordPress blog and make a BIG difference to a business’ bottom line just by setting up an opt-in form on their website.
Advantage #4 – You Decide What You Offer
There are no rules in the consulting business so you can pick and choose the services you want to offer based on your own skills and experience.
Some people choose to offer a full range of services, while others choose to just setup autoresponders (a 6-figure business all in itself), build websites, write articles, or even write sales copy.
By limiting what you offer — and there are huge markets for all of these services — you dramatically shorten your learning curve and time to market.
Advantage #5 – You Get Paid For Results
One of the key strategies I teach my students is value-based/results-based consulting.
You get paid not only on the value you provide to your clients, but also on the results you produce for them.
When you combine the massive leverage effect of working with a 6, 7 or 8 figure business with performance-based service fees amazing things start to happen 😉
The Bottom Line
The truth is consulting is not a walk in the park.
It’s a real business — with real customers, real work and real problems.
And many people are simply not cut out for it.
However, for the right person there are a LOT of advantages and if you’re willing to put the work in and stick with it then the rewards can be bigger and come faster than you can imagine.
If you think consulting could be the business for you then I invite you to sign up to the newsletter, read our success stories and take a look at the various program we offer.
If you’ve got any questions or need advice on getting started please leave a comment below and I’ll see what I can do to help you out.