On the webinar last week I talked about one of the most powerful questions you can ask yourself...
"Which market segment would get the MOST value from working with you?"
Because there are many people who can get value from your services.
But just because someone can get some value from what you do, doesn't necessarily make them a good prospect.
I call this the "any value" fallacy.
If there is any value in working with someone, you take them as a client.
Soon enough you're busy with lots of relatively low-level clients who will never give you the breakthrough you're looking for. Worse still, you're too busy to go out and get the type of clients you really want to work with!
You see, you can build a website for a hot dog stand just the same as you can build a website for a law firm.
It's the same amount of work for you, but the potential rewards are infinitely greater for one of those clients.
And here's the funny thing:
The people who would get the most value from working with you are actually easier to sell to, more fun to work with, and much easier to get results for!
You can -- and in my not-so-humble opinion should -- go directly to the top of the market and work with high-level clients.