Kyle interviews Tycoon Inner Circle member Patrick Kenney about how he took his web design business that was making him miserable and turned it into a specialist marketing agency that he loves.
He went from charging by the hour to value-based pricing and now charges $30,000 - $50,000 per client, is getting rave reviews and doubling his clients businesses, all while working half the hours he used to.
In this episode:
- Why Patrick was miserable despite doing well financially.
- How people get stuck in their ways and resist the changes that could generate the breakthrough they're looking for.
- When the switch came and how a simple goal of "to love my day" changed everything.
- The false sense of security you get with non-ideal clients.
- Why setting big goals can backfire and what Patrick does instead.
- The story of why he refunded one of my products and the crazy thing I did that made him join my coaching program.
- How to leverage a tiny prospect list of 62 people into a six figure income.
- How to get 85% open rates on your emails.
- The exact marketing strategies he is using with a monthly budget of just $250.